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>> Logo on Vehicles
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Author: V-WØRX
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Advertising on vehicles works
Do you already know that day after day you sit in an advertisement carrier that costs nothing? Advertising on vehicles is one of the most cost-effective and striking ways to advertise your company. Give your company a unique stage to appear on! Simply change your vehicle into an impressive mobile advertising area using car graphics and thereby take advantage of the advertising agent that is seen by most people. No matter whether you want to attract clients, visitors or an image. The marketing effect of car graphics cannot be beaten with respect to its price / performance ratio. In comparison with the media, advertising on vehicles ranks very highly with an outreach of 62%, second only to TV at approx. 70 %. Take advantage of this medium to transport your advertisement!
Advertising on vehicles has a long tradition
The uses of advertising on vehicles were already well known to and exploited by our grandfathers. Delivery vans, whether horse-drawn or motorized, were often fashioned with advertising boards in the last Century. This enabled numerous companies such as chocolate manufacturers, beer breweries and also car manufacturers to advertise their products using their slogans on the way from the factory to the customers. Why should you pay for posters on advertising pillars when your lorries can reach far more people with their advertisements that can't be missed.
Advertising on vehicles, now called "Traffic advertising"
Advertising on vehicles as an alternative to the classical media is increasing in relevance nowadays. The deluge of invasive advertisements that cascades unchecked onto consumers on a daily basis is now only conditionally accepted and perceived. In contrast to other media, advertising on vehicles does not intrude upon the privacy of the consumer. It is perceived as a natural part of the personal surroundings. However, it quickly attracts attention due to the unaccustomed sight of colourful and creatively designed vehicles. The reason for this is as simple as it clear. Participation in traffic requires a high awareness of other vehicles. In this situation, images on moving vehicles automatically attract our gaze. A natural reflex forces us to ensure there is no impending danger. We cannot avoid this reflex. We dedicate ourselves to the passing vehicle for a significant moment. This means that advertising on vehicles is automatically noticed. The duration of eye contact with the rear of a vehicle can last for up to 22 seconds! Furthermore, the economic and social changes in recent decades have led to a steady increase in professional and long-distance commuters. More than 40 million traffic participants are counted in Germany on a daily basis.
What should car graphics look like?
The car graphics should naturally be as close as possible to the company's corporate design. The design must be based on a poster format and should focus on the core characteristics of the business, to ensure that the advertisement can be effectively transported by the vehicle.
 Logo
Slogan/Claim
Main activity
Presence on internet
Contacts
When determining the advertising areas on the car, the car roof should also be considered in addition to the front, rear and sides. This should certainly be looked at if you travel around in large cities. Just have a look down onto the road out of the window of a multi-storey building. A perfect advertising area.
Car graphics by specialists
It is best to have the car graphics applied by specialists. The reason for this is that it is not just a simple question of attaching stickers, but rather that a substantial amount of experience is required which the specialist will of course have. The car graphics should or must be:
manufactured from high-quality foil that will last for at least 5-7 years
able to withstand road water
UV-proof and maintain its shape between -40 and +80°C
naturally, it should be possible to remove it at a later stage without leaving any traces
The application of car graphics by specialists will also widen the scope of advertising on vehicles. For example: Retro-reflecting car graphics. This means the advertising is guaranteed to be visible round the clock and in combination with high contact numbers and, furthermore, it increases your safety in traffic as your vehicle is noticed early.
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